Mastering Real Estate and Business Growth

Thai Nguyen is a real estate broker, investor, and coach who leads the Thai Nguyen team at eXp Realty, specializing in luxury homes and investment properties. With over 22 years of experience in real estate, she has sold over 400 properties. Thai mentors agents in sourcing, securing, and flipping properties while maintaining an investment portfolio.

Here’s a glimpse of what you’ll learn:

[5:00] How Thai Nguyen transitioned from a real estate agent to leading a team of over 50 agents
[8:38] Thai talks about balancing her real estate business with her family life
[10:20] Delegation strategies for real estate growth
[12:37] How to acquire clients through social media and networking events
[24:06] Thai’s process for real estate investing and flipping
[28:51] Thai shares her goal of acquiring 100 real estate agents
[32:43] The 12-week coaching program that bridges the gap between agents and investors
[39:13] Balancing work, family, and play for long-term performance

In this episode…

Scaling a real estate business requires building a strong team, leveraging marketing, and making smart investment decisions. Many agents and investors struggle with growth because they don’t have a clear strategy for acquiring clients, recruiting agents, or identifying profitable deals. How can you scale effectively while maintaining a work-life balance?

According to real estate industry veteran Thai Nguyen, real estate investors and business owners must focus on three key strategies: leveraging social media for organic client acquisition, building a strong referral network, and delegating tasks strategically. Posting consistent, engaging content on platforms like Instagram, YouTube, and LinkedIn has helped Thai attract a steady stream of clients. She also emphasizes the importance of attending online and in-person networking events to build lasting relationships that lead to business growth.

In this episode of Work Hard, Play Harder, join Jake Hanes as he interviews Thai Nguyen of eXp Realty, about building a thriving real estate business. Thai shares how she encourages collaboration between agents and investors, her process for investing in real estate and flipping homes, and how she balances her career with family life.

Resources mentioned in this episode:

Quotable Moments:

“The money is in the buying, not the selling. If you buy right, you’ll always make money.”
“When you create boundaries in business, you start attracting people who respect your time.”
“Scaling isn’t about working harder; it’s about building systems that work for you.”
“Social media is a living marketing piece; be yourself, show up, and people will trust you.”
“The more I learned that I didn’t have to do everything, the more power I gained back.”

Action Steps:

Leverage social media for client acquisition: Consistently posting valuable content on platforms like Instagram, LinkedIn, and YouTube helps establish credibility and attract potential buyers, sellers, and investors. A strong online presence creates a 24/7 marketing tool that generates leads even when you’re not actively selling.
Build a referral-based network: Developing strong relationships with clients, investors, and fellow agents leads to consistent business growth through word-of-mouth recommendations. People are more likely to trust and work with a real estate professional who comes highly recommended by someone they know.
Delegate to scale your business efficiently: Identifying agents or team members with specialized skills allows you to offload tasks and focus on higher-value activities. Effective delegation not only improves productivity but also helps you expand without overextending yourself.
Invest in income-generating properties: Smart real estate investments, such as rental properties or flips, create additional revenue streams and long-term wealth. By analyzing market trends and leveraging expert insights, you can build a strong portfolio that sustains your business beyond commissions.
Create a clear growth plan for scaling: Whether recruiting agents, expanding into new markets, or increasing transaction volume, setting defined goals and a roadmap ensures steady progress. A structured approach to scaling allows you to manage growth strategically while maintaining a work-life balance.

Sponsor for this episode

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