Business Coaching – Jake Hanes

Kevin Weir is a Business Consultant and Certified Business Coach at ActionCOACH Business Coaching, an award-winning business and executive coaching franchise with more than 1,000 coaches in over 70 countries. With 20 years of experience in executive coaching and corporate leadership, he has received the ActionMAN award five times and has been inducted into the ActionCOACH Founder’s Club. Kevin is the author of multiple books, including First Aid for a Wounded Business and Stuff That Works.

Here’s a glimpse of what you’ll learn:

[1:24] How Jake Hanes and Kevin Weir began working together
[10:43] What is the five-way formula for business growth?
[15:20] The minor 10% improvements that lead to massive revenue and profit growth
[22:48] Real-life stories of businesses that scaled through coaching
[27:19] SEO and content strategies for marketing your company
[29:33] How to build a solid referral system
[36:15] Kevin talks about taking time off without putting the business in jeopardy
[45:48] The step-by-step framework for scaling any business

In this episode…

Many entrepreneurs struggle with growth, feeling overwhelmed by daily tasks and unable to scale their businesses. They want more revenue, more customers, and ultimately more freedom, but they don’t know how to achieve these goals. How can you build a business that grows profitably and runs without you?

Veteran business coach Kevin Weir has developed the five-way formula to increase leads, conversion rates, transaction frequency, average sale value, and profit margins. By making small, incremental improvements of just 10% in each of these areas, business owners can boost their revenue and profit. Kevin also recommends optimizing each growth area. This includes improving lead generation through content marketing, enhancing conversion rates with structured sales processes, increasing transaction frequency with customer retention tactics, boosting average sale value with strategic pricing, and maximizing profit margins through cost control and efficiency improvements.

In this episode of Work Hard, Play Harder, Jake Hanes invites Kevin Weir, Business Consultant and Certified Business Coach at ActionCOACH Business Coaching, to discuss his process for business growth. Kevin shares how he helps companies scale without owner involvement, the value of consistent referrals, and how business owners can take time off without losing momentum.

Resources mentioned in this episode:

Quotable Moments:

“Every business owner should have a coach — someone to push, challenge, and guide them toward success.”
“Small, strategic changes in five key areas can lead to massive revenue and profit growth.”
“If you don’t have a defined referral strategy, you’re leaving money on the table.”
“A business that runs without you is the ultimate goal of entrepreneurship.”
“You need to schedule your vacations a year in advance — then build your business to support that freedom.”

Action Steps:

Track the five-way formula metrics in your business: Small improvements in leads, conversion rates, transaction frequency, average sales, and profit margins can create exponential growth. Understanding and measuring these key performance indicators allows you to make data-driven decisions and identify areas for improvement.
Systematize your business operations: Building processes ensures consistency, efficiency, and the ability to scale without being involved in every detail. A well-structured business with documented workflows and standard operating procedures makes it easier to train employees, maintain quality, and increase profitability.
Develop a referral strategy: Implement a structured way to encourage and reward referrals to increase your client base without additional marketing costs. Word-of-mouth marketing is one of the most cost-effective ways to grow a business, and having a system in place helps generate consistent new leads.
Invest in content marketing and SEO: Creating valuable content that answers customer questions will help you rank higher on Google and attract more leads. In today’s digital world, potential clients rely on search engines to find solutions, and businesses that provide relevant content position themselves as industry leaders.
Schedule time off and hold yourself accountable: Plan vacations in advance and use them as motivation to systematize your business so it functions smoothly without you. Stepping away from daily operations allows you to test your systems, empower your team, and achieve the ultimate goal of a business that runs independently.

Sponsor for this episode

This episode is brought to you by Action Tax Service, LLC, which provides income tax, bookkeeping, and payroll services to individuals and businesses.

With a specific focus on the growth and success of small businesses, Action Tax provides companies with specialized training and support in Quickbooks accounting software.

Our team of seasoned tax preparers, professional bookkeepers, payroll specialists, and CPAs process federal, business, personal, partnership, and estate returns.

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